I designed a comprehensive 200-page event booklet for the Italian Contemporary Film Festival (ICFF). The project required careful layout planning, typography, and visual storytelling to create a cohesive and engaging experience for festival attendees. The final booklet was praised for its clarity, visual appeal, and alignment with the festival’s branding.
Project Overview
- Client: Italian Contemporary Film Festival (ICFF)
- Scope: 200-page event booklet
- Role: Graphic Designer
- Tools: Adobe Photoshop, Illustrator, InDesign
Case Study Highlights
- Concept & Layout: Developed the overall concept and layout, ensuring a consistent visual narrative aligned with the festival’s branding and themes.
- Graphics & Illustration: Designed custom illustrations and graphics in Illustrator and edited images in Photoshop to enhance the booklet’s visual impact.
- Typography & Content Formatting: Selected and applied typefaces for readability and aesthetic appeal, and organized content in InDesign for a user-friendly flow.
- Collaboration: Worked closely with the ICFF team, incorporating feedback throughout the process to ensure the booklet met their expectations.
Outcomes & Impact
- Enhanced Visual Appeal: The booklet received positive feedback from attendees and stakeholders for its engaging design.
- Brand Consistency: Maintained a cohesive brand identity across all 200 pages.
- Audience Engagement: The organized, visually appealing layout made the booklet a valuable resource for festival-goers.
Skills Highlighted
- Advanced proficiency in Adobe Creative Suite (Photoshop, Illustrator, InDesign)
- Attention to detail and precision in layout design
- Creative conceptualization aligned with branding and storytelling
- Collaborative design process with client stakeholders
